The HashTag is the most powerful marketing solution since the invention of the Television Ad. Creative agencies are often putting HashTags on creative designs, but often doing nothing with the content that’s created from them – its time for this to change, and this change is not driven by those creative agencies, but by the public’s engagement with those brands themselves.
Ask yourself, why have you put a HashTag in your Ad? What are you trying to achieve? Is it to get people to do something? What’s the call-to-action? What are your objectives? When people HashTag back, what are you doing with it? How is this part of the customer journey? How is the consumer going to benefit from engaging in your interactive Ad?
We explore this and more on our blog on how User Generated Content (UGC) is changing the face of the Advertising world and is never going away.
Goodbye to traditional Adverts, hello to socially enabled interactive global user-generated advertising across all channels.
- User-generated content (UGC) is trusted by 90% of people (SAP report)
- UGC is driven only by people who are interested in the brand – removing guesswork
- UGC automatically targets your perfect demographic eliminating the need for costly targeting
- UGC content is naturally global
- UGC is happening on every device, all the time
- UGC through social media is the largest content channel in the world by far
- Social commerce is dominating e-commerce and m-commerce, driven by consumers themselves
- UGC puts the brand story in the hands of consumers, and consumers love it!
- People are creating UGC across social media channels 24/7 around the world
- UGC Advertising projects can be created globally, across every region in the world in moments
- UGC content is the most valuable content in the world
- UGC cuts through, people expect brands to say their products and services are the best things in the world – by publishing content of people who love a product and service instils trust, and brand trust often equates to revenue and long-term customer loyalty
- UGC is being created in real time about any subject, brands can tap into this and react in real-time
- UGC analytics provide brands with not only reach an influencer information, but also geo-location of where the content came from. Social data that is an analytical dream come true
- People that are encouraged to HashTag or engage with a brand bring them closer to the brand message in a way that has never been possible before
- UGC platform technology can be published into all devices and into any region or language in seconds
- UGC provides the worlds most influential content
- UGC projects allow brands to collect rich media-based interactive content
- UGC Ads are content engines for brands, happening and publishing constantly
- UGC solutions are Omni-channel providing huge cost savings
- UGC content creates an open channel to a brands perfect consumer demographic profile (if I am a CEO and I am encouraged to tweet a HashTag as part of a UGC campaign for Armani Hotels, then its likely that my social community is also like me, likely around the same age and possibly includes other CEOs) automatic targeting across any subject or vertical
- UGC can tell a narrative if pushed into tactical media assets, across DOOH for example
- UGC solutions can highlight the type of content people love the most, which automatically gives brands a steer on what their next UGC campaign should be around
- UGC campaigns have a higher propensity to become viral than any other strategy
- UGC will evolve the Advertising world and force it to innovative in a natural way – putting public at the centre of strategy will be the No1 priority for the worlds leading brands
- Creative agencies often provide a vision, or creative idea; with no definite knowledge of if these images or if a certain angle will catch people’s attention. UGC solutions collect all content relating to a social subject, HashTag etc., and pulls out the most engaging posts, which can then inform creative strategy for the next piece of work
If you would like to know more about UGC services then get in touch. firstname.lastname@example.org +44(0)7896639511 – Lets Innovate! #ugcagency