Story Mining with Lenovo

Problem: Lenovo is ranked No1 brand in China, their ThinkPad product is the most loved laptop for engineers and producers across the world – now with more than 25 years under its belt, Lenovo has been celebrating the amazing stories across the world from people using their beloved ThinkPad. However, finding and producing these stories was never going to be easy.

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Solution: Lenovo engaged with UGC Agency to find way’s to surface awesome stories from Lenovo users, enhance them and produce content from them.  These stories feature everything from, the scientists who created Stephen Hawkins voice, to autonomous snow ploughs in Norway. This is one of our most exciting projects. Our work with the global Lenovo team ties into the core of UGC Agencies competences, consumer-led experiences that are changing the world for the better.

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