Problem: With employees having 10x more reach than brands, EGC (Employee Generated Content) is one of the largest growing areas of UGC. Harnessing content from employees is not easy, and making this fun and exciting for employees to get involved in is also tricky.

Solution: UGCA worked with NBC Universal’s global teams & partners to create interactive EGC led-content to be displayed across screens in their EMEA headquarters in London – broadcasting to the world, as part for their #Digifest activation. Digifest highlights the amazing new technologies being adopted across NBC Universal’s portfolio – the day created over 300 influencing posts and over 150,000 EGC impressions